Astrological Statistics Analysis Demo

This is an example of the Horostat program in use. While the sequences of planets, houses, and aspects remain in the order of probability shown below, the odds ratios shown are way the heck out of whack, and the software has since been corrected.

After my previous rant about subjectivity, it seems hypocritical to say that this is what the results mean (Like you're trapped by cause & effect of those remorseless planets, regardless of your opinion or something?). To see that something is happening, it's not necessary to know much of astrology, or statistics. But to draw useable conclusions: borrow a paperback. Please keep in mind this statistical process is like visualizing a chicken by listing quantities for different kinds of cells in it's body, it doesn't show what a chicken looks like but a biologist could tell how it works.

The data was obtained from time/dates on headers of 67 email purchases of Wind Generator plans, between Jan 2002 and May 2004. The intent is to identify the motivation of the statistical majority of people ordering wind generator plans (buyer profiling) by associating the times of purchase with astrological events. This information can be used to target advertisements, or modify product design.

    "If you can determine the motivation of the majority of your customers, that will dictate how you craft your pitch." (
To be perspicuous here though, these results (below) come from the way the ads are now constructed. Another form could produce different results. I kind of like this type of buyer, a more frivolous ad might make more money in the short run, but those buyers could hurt the designs reputation.

This graph indicates significant numbers of planet occurrences in a given Sign.

The strongest Sun sign shown is Capricorn, (top row 5th from left) which makes the decision serious, carefully planned, conservative, and loss oriented. But the top 3 Sun signs are all winter signs, which makes sense because there's more wind in winter. One of the reasons I wrote the horostat program was to verify my perception that there actually is a consistent group of purchases when the sun enters a fire sign (and to look for anomalies like this). That is not what I found, it turns out that Air signs are most numerous in the top row of this graph. This may indicate the purchase is not expected to be a lasting (durable) asset. (but then: most sales are American) However, fire and water signs are less common in the Suns column than would be expected if purchases were made when the sun enters a fire sign, even if the sample was split between the signs bordering the cusp (a water sign always comes first, then fire).

The top 3 moon signs are all 4 houses from the top 3 sun signs. The occurrences weren't close enough to be in exact square aspect. The moon in a planet's 4th house inclines to domestic efforts of a temporary nature. However, a statistics check of planets in house relationship (below) shows the sun and moon in a 4th/10th house configuration, of only at 1.4 to 1 odds.

This same graph shows better odds of 4.64 to one for Venus and the moons North Node in a 6th/8th house configuration. These two planets are a good pair, the north node in the 8th promotes health & longevity (of the project) and Venus in the 6th also benefits health and lends common sense. The purchase is partly driven by a combination of economic benefit and artistic appreciation.

Going back to the first graph: Taurus on the descendant, with a significant number of samples showing the sun in Capricorn, would make the time of placing the order around 8 hours before sunrise: +/- 10 PM (I verified this using the statistics selection box, and "List by: Time"). So these buyers are not searching on company time, with sun & mercury in Capricorn, they planned this purchase ahead, stayed up late, and probably researched other designs and possibilities as well.

Mars in Scorpio, would probably indicate the buyer has a practical nature with mechanical ability, innovative, inspired by uniqueness, freedom, and technical novelty. Mars there and also in Aries and Aquarius indicates they're headstrong & routinely get off on unconventional stuff. Some glaring absences: Mars does not show in Gemini, and Venus does not show in Leo or Gemini. Perhaps indicating that the payoff isn't from the social interaction surrounding academic institutions, communication or personal competition. ie. These people are possibly loners and gizmo-geeks [1].

Venus in Scorpio is significant because of its' rapid movement and high probability, This location appears to indicate artistic appreciation for the design or concept.

Mercury in Capricorn, like Venus, is more volatile, but shows higher probability, than the Sun in Capricorn. Mercury here indicates that purchases are carefully thought out and could be part of an theoretical proposition, a "What-if".

In the graph below showing negative odds, the lack of purchases while Venus is in Leo or Gemini may indicate that the appreciation isn't motivated by social interaction or by reflecting the opinions of others. The absence of mercury in Aries and Leo might further indicate that the purchase is not considered to be a gamble, or even entrepreneurial.

The high odds shown for outer planets beyond Mars are not usable because those planets only passed through 2 or 3 signs (or less) during the sampling. A better appraisal would include at least one revolution around the Sun. (Pluto takes 248 years, but Jupiter takes a mere 12 years). In the 2nd graph, Venus and Mercury showing high odds with the Sun is not a big deal because neither can go more than 48 degrees away from the Sun, so they're in the Suns 1st or 12th house most of the time.

Considering this, the graph below calculates odds for a Generic house system, (the button label: xHouse means generic system where the slower planet represents zero degrees of the first house). Suns' best odds showing in Venus' 3rd house is very significant, the same oddity that places it in the 3rd house also indicates it is within 18 degrees of stationary-retrograde (beginning retrograde). Indicating perhaps an hormonal investment, a private enterprise of an artistic nature, a conscious effort to create some kind of harmony.

In summery: I expected to find evidence of impulsive, impractical air-headedness. I am delighted to find the statistical majority of these buyers are conservative planners and practical visionaries, who do NOT believe that home power is a passing fad.


back to Horostat


  1. ^ Note on Loner/Gizmo Geeks: If I were a real market manager (which I'm not) I'd try to appeal to those glaring absences because of it's untapped potential, though admittedly, loner geeks are a frustrating demographic, because you can't reach them when they're right there with you, (like talking to a post). Whereas socially competitive people and institutions are what gizmo marketing is all about. (You need a new ipod color dear). And it's probably why the DIY windpower movement isn't sparkling with glamor. What's probably needed is another mechanism of social feedback that honors geeks and gives them a successful image, like the govt sponsered in the early '30s. Heck, look what happened to Bill Gates. Of course, this is with conventional marketing, now UN-conventional marketing might hire a bunch of 3rd world shamans to contact the out-of-touch. In America, there's probably millions, not even including bushites. Shamans are also affordable, because they'll work for beer & shotgun shells (sometimes).